Commercial Mailboxes – Psychology Behind Tenant Behavior
Understanding the psychology behind a person’s behavior – how they think or feel, how they are influenced by their surroundings, and how they are motivated to make a decision – is key when considering the impact of commercial mailboxes. This has always been the goal of advertising and marketing.
So for builders, developers, and property managers interested in buying commercial mailboxes, it’s important for them to understand that people exhibit two levels of behavior:
- Individual behavior
- Behavior influenced by the context of a group
Multi unit apartments, residential complexes, and commercial developments with multiple tenants are all specifically designed to have a positive psychological (and sociological) impact on both individuals and crowds.
In the same manner, by their very design, multi unit commercial mailboxes, (available at The MailboxWorks) will also affect the psychology of the individuals and communities that utilize them.
Builders, developers, and property managers then, should consider the psychological aspects of these three key commercial mailbox components and utilize them in their projects.
- Mailbox Placement
- Mailbox Color
- Mailbox Options
Where to Place Mailboxes for Maximum Impact
First, the placement of commercial mailboxes within the community—whether it’s a centralized mail delivery system or mail units scattered throughout the complex—has a distinct psychological impact on the social fabric of those using them.
When mail units are installed in multiple locations across a neighborhood or complex, the opportunities for social interaction decrease as individuals retrieve their mail. For developers aiming to create a neighborhood that values privacy or prioritizes individual comfort, placing these mail systems in various locations might be the ideal approach.
Yet, clustering commercial mailboxes in one centralized mail delivery area fosters a stronger community feeling, as tenants or neighbors are more likely to run into each other.
To improve the possibilities for increased social interaction some developers will even place their cluster commercial mailboxes near popular tenant amenities such as a gift shop, gymnasium, or play area.
Color Choices for Commercial Mailboxes That Stand Out or Blend In
The second way to influence the psychology of individuals and communities is with the commercial mailboxes color choice.
Builders looking to “quiet” the neighborhood might consider ordering their commercial mailboxes in a color choice that is most likely to blend into the architecture or landscape of the community. By choosing a monochromatic mailbox color, property managers encourage a community to pay little attention to the act of retrieving mail.
On the other hand, by choosing mail units in a contrasting color, builders and developers draw the eye of the community in such a way that a trip to retrieve mail becomes “an event” rather than just a mundane chore.
Your choice of mailbox options is the third way to utilize commercial mailboxes to influence the psychology of individuals and communities.
Adding Features Tenants Will Appreciate
For example, commercial mailboxes with a parcel drop delivery box provide a much more efficient and safe manner for tenants to receive and ship their parcels.
Even just this one convenient addition is an option that translates into a community where home-based business entrepreneurs tend to hive and thrive.
Final thoughts: Like all decisions involving the United States Postal Service (USPS), always consult your local postmaster about their preferences for mailbox accessories and the placement or grouping of commercial mailboxes on your properties.
Enhancing Tenant Experience with Commercial Mailbox Features
Understanding the psychology behind tenant behavior allows developers, property managers, and builders to make informed decisions about commercial mailboxes. Whether through thoughtful placement, strategic color choices, or added features, these decisions can significantly enhance the tenant experience and foster a sense of community.
Ready to find the perfect commercial mailboxes for your property? Explore our wide selection at The MailboxWorks and discover options that suit your design and community goals. Contact us today for expert advice and assistance!
Tags: Collection & Drop Boxes, Large Capacity Mailboxes, Mailbox Style GuidesCategorized in: Commercial Mailboxes, Locking Mailboxes, Mailbox Installation & Upgrades, Mailbox Tips & General Information
